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Coach William grew up in San Diego, California spending his days obsessed with the game of baseball throughout his youth, adolescents, and into adulthood. Once William had a daughter of his own who wanted to play softball, his love for baseball quickly transformed into a passion for softball.


In 2021, Coach William felt as though that the girls on his Little League team needed more than just the 6-8 weeks of the season to develop their skills and abilities within this sport. They needed to keep practicing, at least semi-often throughout the year so they didn't wait 10-11 more months before picking up a ball or swinging a bat again.

As a solution to this problem, William started running skills clinics all summer long open to any softball players within Lakeshore Little League to attend. Each week at least a dozen girls would show up ready to learn, have fun and develop. 

The clear need for softball opportunities led William to running regular clinics all year long throughout the summer, fall, winter, and early spring leading up to the season. Over the last 3 years girls from all over the local area show up every week to have fun, learn skills, and develop into significantly better ball players. 

As word started to spread about Coach William's clinics, he became sought after by varsity players in the area and spent the winter of 2023 working with local varsity athletes to prepare them for their spring season. 

Now, Coach William is the Head Coach for the 10U Code Red non-profit travel team along with his developmental program, "Blackbird Softball Academy."

His coaching expertise, strong knowledge of the fundamentals, passion for helping softball players fall in love with the game and deep hunger for continual learning is what fosters his success in the community as the "go-to" guy for softball foundations.

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